Dec. 13, 2022

BRAVE AND FEARLESS: VIVA MAGENTA

The Pantone colour of the year, Viva Magenta 18-1750, shouts with verve and power. It is a hue rooted in nature, from the red family, and expresses a new signal of strength. Viva Magenta is a bold, fearless and vibrant colour which encourages a joyful and optimistic celebration and writes a new story. Says Leatrice Eiseman, Executive Director, Pantone Color Institute, about the new Colour of the Year 2023.

Want to send a strong signal for your next project and use this electrifying shade? Get inspired by our matching colour palette. We offer creative cover materials in uncoated or coated paper, book cover fabrics, flocked materials and much more. All products are available from stock worldwide. On request and from a certain quantity, we can also produce your very own custom colour.

Let us guide you today. Viva Magenta!

WINTER & COMPANY WORLDWIDE

Image Viva Magenta, Copyright pantone.com

WINTER & COMPANY WORLDWIDE

Your Winter & Company contacts in Europe, Asia and the USA will advise you competently, creatively and personally. Click on the worldmap to find your local contact. Or use the menu below for all relevant content for your region.

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