Carola, thank you for sharing your insights on colour and branding with us. Can you start by explaining why colour is so important for brands?

Colour is a fundamental aspect of branding because it immediately communicates a brand’s identity and values. 87% of brand recognition is driven by colour. It helps create a strong visual impact, making the brand easily recognisable and memorable. Consistent use of colour across all branding materials reinforces brand recognition and trust among consumers.

How can brands effectively use colour to differentiate themselves in the market?

Brands can use colour to differentiate themselves by selecting hues that

• resonate with their target audience
• reflect their brand’s personality
• stand out from the colour selection of competitors
• are right on time following global trend aspects
• are globally acceptable

But one major aspect, which gets often ignored, is the fact that the chosen colours have to be achievable in all needed materials and platforms – in the real world as well as in the digital world!

What role does colour customisation play in branding?

Colour customisation is crucial because it allows brands to create a unique visual identity. At Pantone®, we work with brands to develop custom colours that are specific to their needs. This level of customisation ensures that the brand’s colours are not only unique but also consistent across all materials, which is vital for maintaining a cohesive brand image.

How can Winter & Company’s cover materials support brands in achieving their colour goals?

Winter & Company offers a vast array of cover materials that can be produced in any corporate colour defined by the brand. This flexibility allows brands to maintain their unique colour identity across all products and textures. Whether it’s a vibrant shade for packaging or a subtle tone for corporate stationery, Winter & Company’s creative cover materials ensure colour fidelity and consistency, helping brands create a strong, recognisable presence.

Colour is a powerful element in branding, capable of conveying emotions, differentiating brands, and creating lasting impressions. At Winter & Company, we provide the tools and expertise to help brands harness the power of colour through our extensive range of cover materials in bespoke colours. Partner with us to elevate your brand’s visual identity and make a lasting impact.

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization—leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories: pantone.com

Visit our stand at Luxe Pack Monaco to meet Carola Seybold and our team and see firsthand how we can help you achieve your colour and branding goals with our creative cover materials. And don’t miss Carola’s lecture at Luxe Pack Monaco on September 30, 2024.