The talks were designed to give attendees an insight into the commercial benefits and creative opportunities that 3D visualisations have to offer for brand packaging projects.

Keynote speakers Blair & Rhianna Porter from the talented Where Giants Roam agency gave an impressive demonstration of how creatives can easily play with different materials to ensure the design looks like it would in real life.

Pixel x Paper x Press focused on the new digital offering from Foilco and Winter & Company. With digital cover materials and foil scans now widely available to the design community, we provide an unimaginable number of possible combinations (over 300k) for creative applications in the digital landscape.

Celebrating our 130th anniversary we now offer our heritage of over 1’300 creative cover materials free to download as so called VR-scans. Throughout this time our involvement globally with the graphics and luxury covering markets has shaped the unique product portfolio we have today. Building further, and moving forward, the anniversary and the current ranges are combining perfectly for us to digitalise our heritage. The concept of digital prototyping and the digital applications which come with it open up new worlds. As the worldwide leader of innovative cover materials we are now ready for a #PHYGITAL future.

Find inspirational statements about the event here. Get to know the different companies a little better and what the topic of phygital opens up to them.